Founding Story, (By Michael D’Angelo, Co-Founder)

I have always considered myself a healthy and active individual. I was a typical child of the 80’s, play all day and come home when the street lights came on. In my teenage years I enjoyed playing sports and partaking in various outdoor activities. I was always busy doing something active. In my mid-twenties I was diagnosed with type 1 diabetes.

I was shocked...

I didn’t take my diabetes seriously and it was about to change my life tremendously. My lack of self care and concern triggered a diabetic seizure so severe it fractured my spine, causing paralysis . I was left in excruciating pain and unable to walk. I had two choices, have surgery with no guarantee that I would walk again, or opt for a body sling to reduce the swelling and hope for the best. Not entirely comfortable with an invasive surgery, I declined the procedure and instead opted for 6 months of intensive rehab, where I regained my ability to walk. I had done something extraordinary, but I was still feeling defeated due to a marked decline in my energy levels. I felt like I was robbed of my health, and I was determined to reclaim it.

It was 2006, I was still a young man, I had a new lease on life, and I was passionate about helping others overcome obstacles like I had. Armed with a wealth of knowledge, which I was eager to share, it only seemed natural to enter the healthcare industry. I wanted my primary message to be that a preventative approach is the best road to maintaining overall well-being. Instant gratification does not exist in mind or body fitness.

Success comes from balancing the physical, nutritional and emotional needs of our bodies. I discovered many alternative, natural, ways to prevent and combat health issues, and that nature is the premier pharmacy, ready to deliver the “medicine” we need. My research over the years has proved that mass marketed, “one size fits all” supplements are not only expensive, but ultimately, ineffective and in some cases dangerous.

Supplements can and do work if you use them alongside proper diet and exercise. I think Jeff Cavaliere said it best: You have to EARN your supplements. The most effective supplements help you build not lose.

I realized that we are a part of nature, and needed to utilize what is given to us by the Earth. The abundance of vegetables, plants, seeds, fruits, berries and spices provided by Mother Nature, are the best nutritional substances to improve our body’s functions and to help offset damage caused by our harsh, ever changing environment.

I’ve spent countless hours researching, not only which ingredients are the most beneficial and effective, but how these blends work in harmony with our already intelligently designed bodies.

My personal journey, sparked a lifetime commitment to wellness, and through the fruits of my labor, No Ordinary Brand was born. A carefully selected blend of natural products that are anything but your typical, artificially derived supplements. NOB Naturals are the essence of nature, and a holistic approach to wellness that has been used by cultures around the globe for thousands of years to improve wellbeing and longevity.

I am proud to have partnered with Mother Earth to bring you No Ordinary Brand Ashwagandha.